This research project critically examines the role of contemporary design within neoliberal capitalism and asks how designers can move beyond market-driven innovation toward socially responsible practice. Framed as a newspaper-style publication, it juxtaposes essays, visual arguments, diagrams, and activist references to dissect concepts such as Design Thinking, human-centered design, and creative labor, highlighting their entanglement with profit logics and cultural production.

Across thematic spreads—on Design Thinking as a “Trojan horse,” on process models visualized as crystalline systems, and on culture jamming inspired by Adbusters—the project exposes how design methods can reproduce economic imperatives while claiming ethical neutrality. Counter-positions are developed through an extended discussion of Social Design and social innovation, drawing on thinkers such as Ezio Manzini and concrete cases like Italian co-housing initiatives to argue for collaborative, NGO-oriented, and service-based approaches to systemic change.

Overall, the project functions as a piece of research-through-design: its editorial format, visual rhetoric, and critical assemblage of texts are not just documentation but analytical tools. By staging design discourse itself—through commentaries, marginal notes, and speculative layouts—it investigates how design produces meaning, power, and futures, and calls for a shift from solutionist creativity toward reflective, politically aware, and socially transformative design practice.