Who Designs our (digital) Lifeworlds?

This master’s thesis investigates how patriarchal structures and gender stereotypes are embedded in everyday products, spatial environments, and professional design processes. Combining feminist theory, sociological concepts such as Doing Gender, and contemporary design research, the project analyzes historical genealogies of gendered form, materiality, and usability while grounding these perspectives in an empirical user survey. The […]

When we think of science, we often picture test tubes, formulas, diagrams, and boxes—frames that contain, categorize, and attempt to represent the world. Yet some topics are highly complex and resist being reduced to simple visualizations. They demand effort to be made legible—and remain no less compelling for it, waiting to be explored and articulated […]

In “Essay on ‘Customering’ – Third Spaces of Consumer Culture,” Konstantin Haensch reconceptualizes the “customer” not as a passive consumer or mere transaction partner, but as a participant in an evolving social relationship that unfolds between providers and markets. Drawing on sociology, anthropology, marketing theory, and cultural studies, the article traces how customer relations historically […]

The master’s thesis “Consumer Brands – Emotional Brand Attachment Across Generations and Strategic Future Perspectives for the Food Industry” by Lisa Theil examines how brands in saturated markets build emotional relationships with consumers and why these remain powerful beyond functional product attributes. Starting from a personal consumption experience, the study develops a systematic analysis of […]

Loving Animals Yet Still Eating Them? Paradoxes shape consumer behavior around plant-based diets and open a window onto the conflicting desires and values that guide purchasing decisions. Paradox examines these tensions through interviews and brand analyses. From this research emerged a model outlining five pathways through which vegan substitute brands can engage consumers within this […]

The Baby In a world of digital marvels, this designer’s passion lies in resurrecting the charm of old cameras. His journey begins with meticulous research into the bygone eras of photography, studying the craftsmanship of vintage cameras and the artistic nuances of early photography techniques. Armed with this historical knowledge, he sets out to recreate […]

Crafting History To design old cameras, this visionary designer starts with a deep appreciation for the vintage aesthetics of photography. He painstakingly sources authentic materials and components that capture the essence of a bygone era. Every detail, from the leatherette finish to the tactile knobs, is carefully chosen to evoke a sense of nostalgia. His […]

Denken wir an Wissenschaft, so denken wir an Reagenzgläser, Formeln, Diagramme und Kästchen, die alles umrahmen, in Boxen stecken und versuchen abzubilden. Doch es gibt Themen, die sind hochkomplex und lassen sich nur mit Mühe in simple Darstellun- gen packen und herunterbrechen. Dennoch sind sie nicht minder spannend und warten auf einen Weg erkundet und […]

Reviving Classic One of the standout features of this designer’s work is his dedication to reviving classic lenses. He scours the globe for vintage glass, carefully restoring and adapting them to modern camera bodies. The result is a fusion of old-world charm and contemporary convenience, allowing photographers to capture images with a unique character that […]

Custom Creations Beyond recreating iconic camera models, this designer also offers bespoke creations. He collaborates closely with photographers to understand their unique needs and preferences, crafting one-of-a-kind cameras that marry vintage aesthetics with modern functionality. These custom cameras are not just tools but also works of art, reflecting the photographer’s individual style.

The Experience This designer’s focus goes beyond the physical design; he is dedicated to enhancing the overall photography experience. He believes that using an old camera should transport photographers to a different era, inspiring creativity and a deeper connection with the art of photography. His cameras are a bridge between the past and the present, […]

Preserving Heritage With a passion for preserving photographic heritage, this designer is not only creating old cameras but also contributing to the preservation of vintage photography techniques. He offers workshops and educational resources to share the knowledge and techniques that defined early photography. His mission is to ensure that the artistry of the past continues […]