The research poster develops a speculative strategic concept for expanding the fictional biotechnology company Lumon Industries into the film industry through a new service titled Collected Severance. Building on the narrative universe of Severance, the project translates a fictional neuro-technological procedure into a strategic business model. Using established design management tools—including Business Unit analysis, Stakeholder Mapping, Jobs-to-be-Done, Value Proposition Canvas, and Customer Journey Mapping—the poster systematically explores Hollywood as a target B2B market and identifies inefficiencies in film production (e.g., time overruns, repeated takes, rising costs) as key pain points.

The proposed solution positions Lumon Production as a service provider that implants and trains role-specific memories in actors via AI-supported processes, enabling them to “live” rather than perform characters. The concept includes an Activator® system at the production site and a subscription-based cloud infrastructure for storing and reactivating roles across productions . Through scenario-building and a visual roadmap (“Our Roadmap to Success”), the poster demonstrates how speculative design, strategic foresight, and entrepreneurial modeling can be combined to prototype new value propositions and critically examine the socio-economic implications of technological innovation in creative industries.