The research poster investigates contemporary working moods in the creative industries—especially among designers and advertising professionals—through an exploratory, qualitative field study. Using ethnographically inspired field research, participants were asked to externalize experiences of pressure, collaboration, routine, creativity, and overload. These accounts were then translated into a large-scale visual mapping system (“Stimmungsatlas”) that spatializes affects, conflicts, and everyday work dynamics across metaphorical terrains such as islands, oceans, and zones of tension. The approach combines interpretive coding, clustering, and speculative cartography to make emotional and organizational patterns legible.

Methodologically, the project operates at the intersection of design research and research-through-design: analytical stages (coding positive/negative scenarios, thematic grouping) are directly coupled with material-visual synthesis in the form of the atlas. The poster frames visualization not merely as representation but as an epistemic tool—a way to generate insight into structural pressures, collaboration deficits, and creative potentials within contemporary knowledge work.